Tuesday, November 02, 2010

Developing Contacts to Promote Your Book Part III - Media Contacts

I was one of the presenters for The Muse Online Writers Conference, which included a week-long forum workshop, Developing Contacts to Promote Your Book. Each day had a specific topic and the participants really got into building their contact lists.
The whole point of these exercises is to get your brain working. You want to develop these lists while you are writing if at all possible! And as participants in the forum discovered, I’m a stickler for specifics. Generic answers (like ‘everyone’) don’t fly with me! If you are to effectively promote your book, you need specifics and details!

You can share some of your ideas below or copy & paste and work on your lists on your own time. But sharing a few ideas is fun, because it might help out someone else!

Establishing Media Contacts

Think beyond book sites and don’t focus on the fact that you just released a book. (Outside of your local newspaper, the media does not care!)

Consider target audience, location, and book’s setting:

Make a list of all relevant radio stations, TV stations, and newspapers.
Looks for talk shows, local and regional TV stations, feature editors - media that features your book’s topic or authors.
Look for online media - news sites, newsletters and magazines, and radio.

Consider book’s topic and angle:

What makes it unique?
Is it relevant to current events?
How can you help people?
What about you or your book will make people healthier, wealthier, sexier, save them time, or entertain them?


Karen Lange said...

Love exercises to get your brain working! Thanks so much!

Jessica L. Brooks (coffeelvnmom) said...

Great points here! =)


Good tips to remember.


Alex J. Cavanaugh said...

Good tips, although I'm not excited about the TV and radio.

Hart Johnson said...

This is great stuff. I figure with my Cozy, I will work my 'hometown' market (as it is small enough that 'local girl makes good' might fly, but also the Roanoke area (another local market that ought to be small enough)--I think that is the bonus to little markets--it is easier to make something like a book release into news.

Talli Roland said...

I'm loving these exercises! So helpful. Thanks for sharing and have a great Wednesday!

Jai Joshi said...

Reading through this post gave me a nostalgic feeling for all the media I contacted while on book tour. Building up those contacts was a lot of work but worth it.

Great points, Diane!


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Hilary Melton-Butcher said...

Hi Diane .. there are so many possible places .. and we do need to get our brain's thinking ..

Thanks - great ideas .. Hilary