I was one of the presenters for The Muse Online Writers Conference, which included a week-long forum workshop, Developing Contacts to Promote Your Book. Each day had a specific topic and the participants really got into building their contact lists.
The whole point of these exercises is to get your brain working. You want to develop these lists while you are writing if at all possible! And as participants in the forum discovered, I’m a stickler for specifics. Generic answers (like ‘everyone’) don’t fly with me! If you are to effectively promote your book, you need specifics and details!
You can share some of your ideas below or copy & paste and work on your lists on your own time. But sharing a few ideas is fun, because it might help out someone else!
Establishing Media Contacts
Think beyond book sites and don’t focus on the fact that you just released a book. (Outside of your local newspaper, the media does not care!)
Consider target audience, location, and book’s setting:
Make a list of all relevant radio stations, TV stations, and newspapers.
Looks for talk shows, local and regional TV stations, feature editors - media that features your book’s topic or authors.
Look for online media - news sites, newsletters and magazines, and radio.
Consider book’s topic and angle:
What makes it unique?
Is it relevant to current events?
How can you help people?
What about you or your book will make people healthier, wealthier, sexier, save them time, or entertain them?