Welcome to the new format for Thursdays - Promo Tips and Other Things from the Spunky!
Speaking professionally - where to begin? Part I
For most authors, speaking begins with book signings and appearances. Maybe you give a talk at the library. Perhaps you discuss your book with a book club. If you're lucky, a couple of these venues might even give you a token cash gift for appearing. For the most part though, you are doing it for free.
So how does one transform into a paid speaker?
Bottom line - you need a platform. And your platform cannot be your book! Businesses and organizations are not going to pay you to come in and pitch your book for an hour.
So how do you build a platform? Well, if you've written a book, then you are an expert on something. It took research. It took expertise, experience, and knowledge. That is your starting point!
Speakers don't just 'talk.' They have a message that is designed to help their audience. Their goal is to inform and educate their audience on how their lives can be better. Products are designed to help people be healthier, wealthier, sexier, or to save them time. You as a speaker need to deliver your 'product' in much the same manner.
What can you tell people that will enlighten their lives? You don't have to be a dynamo, but you must appeal emotionally, logically or both. Your message must be both informative and entertaining. Don't think of it as a 'speech' - you are talking WITH your audience.
So if up until now you have been talking solely about your book(s), start brainstorming! What's your expertise? What message do you want to convey? Who can you help with your message?
To be continued...
Now, go do your homework!