The past two weeks, I've watched the students of the Blog Book Tours class as they attempt to find their blogging voice.
Some have already nailed their topics. Some are still seeking their focus. A couple blog only about themselves and their book.
However, successful blogging is like good conversation - it's not about you, it's about the other person.
There are key elements to a good conversation - eye contact, use of the other person's name, open stance and positive body language, the asking of questions, and the refusal to chatter endlessly about oneself.
These same principles can be applied to our blog by providing quality information and enticing the reader into the conversation. It's not about US - it's about our readers!
Our readers do not visit for an endless stream of commercials. (I rarely watch TV and never listen to the radio because I hate commercials so much!) Our readers do not visit to hear us brag. Our readers don't visit to hear us whine constantly, either. Readers visit a blog for one of two reasons - because it informs or it entertains.
Now that's not to say we don't make friends along the way! But one of those two reasons attracted us in the first place. However, it is the genuine, caring human being behind the blog that entices us to return. That blogger has realized that he or she must provide something of value to their readers. That blogger has realized it's not all about HIM or HER!
For the best example of a blogger who has grasped this concept, I invite you to visit these ladies:
Helen at Straight From Hel
Elizabeth at Mystery Writing is Murder
Both of these ladies blog every single day and provide a ton of information to benefit their readers.
Elizabeth has been on tour for her latest release, and she mentioned her upcoming book at least once a week, but never lost focus of the fact that it's all about her readers.
What's your blog's focus? You, you, you? Or your readers?