Yesterday, Stephen at Breakthrough Blogs talked about the Media Kit - what does one put in it? Since my reply was rather lengthy, I decided it would make a good post topic for today. (Thanks, Stephen!)
The media kit comes in two forms - physical and online.
You’ll rarely need a physical kit, but it’s best to have one ready at all times. It needs to be in a very nice folder or thin binder and appear as professional in quality as possible.
The online media kit is more essential. This needs to be a full page or more on your website. Be sure this page contains high resolution photos of you and your bookcover - at least 300dpi.
What goes into a media kit:
Media release (press release - the most current one)
Sell sheet (one sheet page with your book’s information, synopsis, cover art, short bio, publisher, ordering info., etc.)
Media pitch/topics (if you were interviewed for your expertise, what’s your angle - how can you help others be healthier, wealthier, sexier, or save them time?)
Interview questions (make it easy on reporters and hosts - list questions and your answers)
Business card, bookmarks, brochure, postcards, and other promo items, including DVD if applicable
Review copy/final copy of book (if applicable)
Book reviews (and if you’re sending out your media kit before you have any reviews, guess who writes that first mock review?)
Articles written or a sample article
Notable previous appearances
Excerpt or sample chapters (if applicable)
Obviously there’s differences between the physical and the online kit. A video online of one of your talks or speeches takes the place of a DVD. You can also link to several articles within your website. And of course, your website should contain links to purchase your books..
Keep this in mind when building an online press room - if a reporter finds your website, is there enough for him to do a complete article without ever contacting you? Because if not, he will move on to someone whose press room IS complete…
Any other items you would include?
And just because this card my husband gave me for my birthday this year is just so darn cute!!!