Read Part One if you missed it last week.
Now that you have a handle on your platform and speaking topics, just where are you gonna speak?
Up until now have been what I call practice runs. You’ve spoken to book clubs. You’ve spoken to writing clubs. You’ve spoken at books signings. But where do you go from there?
And before we go any further, if you’ve not done a lot of speaking or feel uncomfortable, you’ll need to improve your skills! Join Toastmasters or take a class at your local community college. It was also give you confidence and decrease nervousness.
Where do you find opportunities to speak? You have your platform and angle. Now, who’s your target audience? Who would benefit from your topic? Who could you inform or who could you inspire?
One of the aspects you need to consider is heart of your message. Is it motivational? Educational? Historical? Instructional? Your basic ‘theme’ will guide you to your target audience.
Places to consider:
• Libraries - they love history and educational talks do well, too.
• Businesses - companies are always seeking instruction and motivation. Can you raise employee productivity? Sales? Teach them new tricks of the trade?
• Schools - what can you teach the students? Can you make English teacher’s lives easier? Can you bring history to life?
• Churches - if your message is spiritual in nature, this could be a great fit! Can you motivate or educate?
• Colleges - can you teach a business seminar? Teach a class? Offer insight?
• Writer’s conferences - always looking for experienced authors, editors, publisher, etc. What could you offer novice writers?
• Organizations - from business to non-profit! Can you instruct or motivate? Does your topic tie in directly with an organization?
• Clubs - Rotary, Lion’s Club, Sorority, etc. They are looking for all angles as they pertain to their group.
• Conferences - all of the above have conferences - how can you tie into one?
There are hundreds of opportunities out there! Get creative with ideas. How about speaking on a cruise ship? How about a political convention? How about in another country?
It’s homework time again!!
Part three next week!