Monday, March 18, 2019

Marketing and the Publisher-Author Relationship

I recently had the Saturday Spotlight Feature at Ellen Jacobson’s site, The Cynical Sailor. If you want to know more about the workings of Dancing Lemur Press, Minions, penguins, and a workaholic publisher, please stop by.

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The subject of marketing as it pertains to the author comes up a lot. Writers question the need for a marketing plan and those publishers and agents who request one. But what they don’t realize is the days of writers hiding away just to write are long over. Authors HAVE to market themselves – and they better be ready to do so.

The latest Independent Book Publishers Association magazine’s feature article was all about the “Collective Engagement” – authors and publishers working together on marketing. How important is it for an author to work with them on promotions? Read this excerpt from that article:

I think there is a lot of wisdom and truth in both statements.

A book has a much better shot at success if the author and publisher work together to promote it. More than just the author doing some appearances and the publisher sending out review copies. They have to work together and match & meld efforts. That means a game plan and communication.

And yes, authors will be expected – required – to market. In the IBPA article, Armida Publications states: “All authors, prior to launch, are required to start focusing more on their social media as well as identifying people willing to assist in our efforts to promote the book.”


At Dancing Lemur Press, we work with our authors and prompt them down the promotion path. Depending on their abilities and time available, we map out the best possible way to reach their target readership. We work with them to find more reviewers, set up an online book tour, schedule appearances at libraries, schools, and bookstores, etc. We supply them with marketing materials in the form of files, ads, images, bookmarks, etc. We do our best to ensure they have what they need to effectively market their books. And we try to build that solid relationship with them.

If you are a writer not yet signed, you now know you will have to market – but if you find the right publisher, you will not do it alone. If you are with a publisher or agent, make sure they are also willing to work with you to promote your book(s).

Together you can plan:
• Reviewers and sending out review copies
• Advertising and graphics
• Bookstores, libraries, and schools to target
• Appearances
• Virtual tour
• Media release
• Target websites, magazines, etc.
• And more!

Have you developed a marketing plan? Does your publisher work with you?

This coming weekend - March 22-24, 2019 – FantaSci!
Dancing Lemur Press will be there all weekend with a booth
Location - Hilton Doubletree, RDU, Raleigh, NC
Special guest – author Timothy Zahn
If you live near Raleigh-Durham, come see us!

Tuesday, March 05, 2019

The Insecure Writer's Support Group and Music Boxes

I have the Saturday Spotlight Feature at Ellen Jacobson’s site, The Cynical Sailor. if you want to know more about the workings of Dancing Lemur Press, Minions, and penguins, please stop by.

It’s time for another edition of The Insecure Writer’s Support Group, founded by Ninja Captain, Alex J. Cavanaugh.

I’m posting a day early for a very special reason.

Today’s option question: Whose perspective do you like to write from best, the hero (protagonist) or the villain (antagonist)? And why?

The fiction stories I write are character driven. They are fueled by love and real life, and there aren’t really any defined antagonists. Some minor characters pop up at antagonists, but otherwise the focus is on the protagonist.

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New release from Dancing Lemur Press!

And I am so proud of this author and her outstanding book. She has worked so hard for the book’s success and it has garnered so many incredible reviews. You will be captivated by Lindsey’s story and the secret behind the music boxes.

Music Boxes
By Tonja Drecker

“I only desire your talent...”

Twelve-year-old Lindsey McKay's biggest dream is to be a famous ballerina. But after moving to New York, she ends up at the Community Center with a teacher who’s a burly bear in tights.

When she meets Madame DestinĂ©e, the teacher of a top dance school who offers her classes for free, Lindsey can't believe her luck. In exchange, she must perform in the school’s exclusive midnight shows, ones sure to make her a star. But something’s not right...

One by one, the other dancers disappear. Each time they do, a music box with a figurine just like the missing ballerina joins Madame DestinĂ©e’s growing collection. If Lindsey doesn’t discover the truth about the dance school, she might end up a tiny figurine herself.

Print ISBN 9781939844569 $12.95, 6x9 trade paperback, 158 pages
eBook ISBN 9781939844576 $3.99 EBook available in all formats
Juvenile Fiction: Girls & Women - Fantasy & Magic - Performing Arts/Dance

“A powerful story with a compelling, mystical tale of adventure. 5 stars” – Readers’ Favorite

“Music Boxes is an enduring tale of friendship, magic, and the power of love. The characters are genuine and relatable, and the story is original and imaginative. I thoroughly enjoyed reading it. Five stars!” - Tamara Grantham, award-winning author

“Deliciously creepy with a side of sinister, Drecker weaves an enticing story of talent, jealousy, and dark magic.” - Dianne K. Salerni, author of The Eighth Day seriesv
“Before you do anything else, pick up a copy of Tonja Drecker’s MUSIC BOXES. The magical parts are enchanting, the exciting parts heart-pounding, and the poignant moments completely wrenching.” - Ilana Waters, USA Today bestselling author

“An enchanting mystery young readers will enjoy.” – Kids Bookshelf

“…it’s scary, but in a fun Goosebumps way.” – Geek Reads Kids

“I highly recommend this book, and I cannot wait to read it again!” Pages For Thought Reviews

Tonja Drecker is a writer, blogger, children’s book reviewer (Bookworm for Kids) and freelance translator. After spending years in Germany exploring forgotten castles, she currently resides in the Ozarks with her family of six. When she’s not tending her chickens and cows, she’s discovering new adventures, nibbling chocolate and sipping a cup of tea.

If you would like to request your local library to carry a copy, please leave a comment and we’ll send you the information you need. Asking your local library to order a copy is a HUGE deal! And it costs you nothing.

Wednesday, February 06, 2019

The Insecure Writer's Support Group & Assorted Announcements

It’s time for another edition of The Insecure Writer’s Support Group, founded by Ninja Captain, Alex J. Cavanaugh.

Today’s option question: Besides writing what other creative outlets do you have?

Too many! I’ve always been creative – painting, writing, creating, building. I started taking photos when I was 12 and took photos professionally for over 20 years. DLP keeps me busy, so I don’t have as much time for photos or anything else. Unless you count organizing as being creative!

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Dancing Lemur Press, L.L.C. is now on Facebook.
Please LIKE the page if you are on Facebook!
It’ll be updated every week with events, book releases, and photos.

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The next IWSG anthology, Masquerade: Oddly Suited, (YA romance) will be released on April 30, 2019.

The authors are looking for blog tour hosts. If you can host a day and help spread the word about the anthology, sign up through Google Docs.

You can also pre-order either print or eBook:
Barnes & Noble / Amazon / Dancing Lemur Press LLC
Print ISBN 9781939844644 $14.95
EBook ISBN 9781939844651 $4.99

Plus show your support and add Masquerade on Goodreads.

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There is a giveaway for Big Red, which comes out May 14, 2019.

I’m very excited for this release. Many reviewers have been turned off by the “military sci-fi” aspect, which is so unfair to this book. It’s a mind bending delight.

Big Red
By Damien Larkin

We have always been here...

Suffering the side effects of Compression travel, soldier Darren Loughlin wakes up screaming from a gunshot wound that isn’t there. Despite a fractured memory, he is forced to recount his year-long tour of duty on Mars to uncover the mysterious fate of Earth’s off-world colonies and the whereabouts of his shattered battalion.

With time running out, Darren recalls his tour of duty with the Mars Occupation Force in New Berlin colony, their brutal MARSCORP masters, and the vicious war against the hostile alien natives.

But as he exposes the truth, Darren suspects he is at the centre of a plot spanning forty years. He has one last mission to carry out. And his alien enemy may be more human than he is…

Release date - May 14, 2019
$18.95, 6x9 trade paperback, 304 pages
Science Fiction - Military FIC028050/Alien Contact FIC028090/Alternative History FIC040000
Print ISBN 9781939844606 / EBook ISBN 9781939844613
$4.99 EBook available in all formats

Damien Larkin is a full-time stay-at-home father of two loud (but happy) young children. When not tinkering with apps as a side project, you can find him reading everything and anything to do with psychology, history and science fiction. He enjoys turning terrifying nightmares into novels and currently resides in Dublin, Ireland.
a Rafflecopter giveaway

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Enter to win a signed, print copy of Write with Fey: 10 Sparks to Guide You from Idea to Publication and writing goodies (index cards, a magnetic mini clipboard with paper, flag paper clips, and a "Genius at Work" sign.

Ends February 28th!

a Rafflecopter giveaway

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This month’s WEP Challenge is 28 Days.

This prompt came up as a contest winner generated by the IWSG gang – we chose the winner from a whole bunch of creative ideas! Congratulations to long-time WEP participant, Toinette Thomas.

Incorporate 28 days in your entry. It can be the time limit for a task or a challenge. The quantum of growth, a journey, a change, and/or healing that happens in 28 days. Come in with a werewolf entry. Or don’t. Tell us about some other moon phase-based folklore instead. Fashion an epistolary flash as a series of 28 diary entries or postcards. Mainstream, fantasy, romance, travel – all wide open. A lot of things can happen in 28 days!

Sign up and post your entry on February 20.

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The IWSG Book Club on Goodreads is changing things up!

  • 5 Discussion Questions: We will pose 5 questions that you can answer about the book we’ve read as a group. You can answer one question or all five. It’s up to you.
  • Discussion Day Poll: Every discussion day, there will also be a poll that all members will get invited to answer. This is a great option to participate that is fast and simple.
  • Quiz: You can also help us create a Goodreads quiz for the book we’ve read.
  • Giveaways: Every Discussion Day, book club members will get a Goodreads message that will include the chance for members to enter a free Rafflecopter giveaway.
  • Freebies: When we announce the next reading selection, another Goodreads message will go out that’ll include a downloadable freebie, which could be anything.
  • Other Polls: We will also invite members to answer writing or reading related polls during our “down” months. One poll will be related to the book in some way.
  • We read a new book every other month, alternating between craft books and fictional books that demonstrate an aspect of writing. Members vote on our fictional books.
Join Here: IWSG Goodreads Book Club

What creative outlets do you have?
Are you interested in hosting the Masquerade authors?

Monday, January 28, 2019

Masquerade: Oddly Suited Cover Art and Dancing Lemur Press on Facebook

After many years of contemplation, I finally set up a Facebook page for Dancing Lemur Press, L.L.C.

There you can find all of our titles and videos, and I’ll be adding events, photos, news, and more as things arise.

If you can, PLEASE visit the Facebook page for DLP and LIKE it.

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The Insecure Writer’s Support Group welcomes new admin, Elizabeth Seckman!

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The IWSG is also revealing the cover art for the next anthology.

Masquerade: Oddly Suited
An Insecure Writer’s Support Group Anthology
Release date – April 30, 2019
Young Adult Fiction: Romance - General/Paranormal/Contemporary
Print ISBN 9781939844644 $14.95
EBook ISBN 9781939844651 $4.99

Find love at the ball…

Can a fake dating game show lead to love? Will a missing key free a clock-bound prince? Can a softball pitcher and a baseball catcher work together? Is there a vampire living in Paradise, Newfoundland? What’s more important—a virtual Traveler or a virtual date to the ball?

Ten authors explore young love in all its facets, from heartbreak to budding passion. Featuring the talents of L.G. Keltner, Jennifer Lane, C.D. Gallant-King, Elizabeth Mueller, Angela Brown, Myles Christensen, Deborah Solice, Carrie-Anne Brownian, Anstice Brown, and Chelsea Marie Ballard.

Hand-picked by a panel of agents and authors, these ten tales will mystify and surprise even as they touch your heart. Don your mask and join the party…

Do you have a Facebook page? I’d be happy to exchange LIKES with you.

Tuesday, January 15, 2019

#IWSGPit Twitter Pitch Party and #Illogicon

#IWSGPit is today - January 15, 2019
8:00 am - 8:00 pm Eastern Standard Time

Visit the #IWSGPit site for the rules and hashtags.

Dancing Lemur Press will be watching the feed, especially for #SF, #F, and #MG (with historical aspects.)

Last weekend we had a booth at IllogiCon VIII. We had a lot of interest in both the books and our prints, plus some asking for autographed copies (hint - work on that for the next con) and a couple people asking when Alex J. Cavanaugh’s next book would be out. (BIG HINT, ALEX!)

We got to meet fellow IWSG member, Samantha Bryant.

And here are some of the characters we met:

Are you participating in #IWSGPit? Dancing Lemur Press has signed two authors from this Twitter pitch party.

Wednesday, January 02, 2019

The Insecure Writer's Support Group Anthology Contest Winners

It’s time for another edition of The Insecure Writer’s Support Group, founded by Ninja Captain, Alex J. Cavanaugh.

Today’s option question:
What are your favorite and least favorite questions people ask you about your writing?

I’m not sure I have a favorite. Questions regarding the characters and stories are always wonderful, because that means the person read and enjoyed the book.

My least favorite questions have to do with people wanting me to read their work or write their story for them. (Or they want to go into great detail about what they are writing or would someday want to write – oh, and would I publish it for them?)

The next #IWSGPit will be in January 15, 2019
8:00 am - 8:00 pm Eastern Standard Time
Visit the #IWSGPit page for rules and hashtags to use.

The IWSG announces the winners of the anthology contest today:

Oddly Suited by LG Keltner
Sea of Sorrows by AV Brown
Behind the Catcher’s Mask by Jennifer Lane
A Diver’s Ball by Angela Brown
Fearless Heart by Deborah Solice
The Dark Charade by CD Gallant-King
The Cog Prince by Elizabeth Mueller
Flower of Ronda by Myles Christensen
Remedy by Chelsea Ballard
Charleston Masquerade by Carrie-Anne Brownian

The top story has the honors of being included in the title. LG Keltner’s story came out on top! The official title of our next anthology – Masquerade: Oddly Suited. Congratulations, LG. (She was also in the top spot for our first anthology, Parallels: Felix Was Here.)

The IWSG Admins spent many hours reading the entries and fourteen were sent to our special judges. We certainly wish to thank them for taking time away from their own work to read the entries:

Elizabeth S. Craig, author
Kelly Van Sant, agent at Red Sofa Literary Agency
Elana Johnson, author
DL Hammons, Write Club founder
S.A. Larsen,author
Kristin Smith, author
Gwen Gardner, author and previous IWSG anthology winner

Look for Masquerade: Oddly Suited late spring!

These are the WEP challenges for the year:

Dancing Lemur Press LLC will be appearing at two science fiction conventions in January:

January 11-13, 2019
Embassy Suites by Hilton - Raleigh Durham Airport Brier Creek
8001 Arco Corporate Drive, Raleigh, NC, 27617

January 18-20, 2019
Doubletree Williamsburg Hotel
50 Kingsmill Road, Williamsburg VA.

Look for our booth and watch out for the irradiated lemurs. See you there!

What are your favorite and least favorite questions? And have you ever been to a sci-fi/comic con?