If you’re an author with an eBook to promote, here’s some interesting findings.
This information comes from Jim Milliot, co-editorial of Publishers Weekly, who compiled the text for reports from the Book Industry Study Group.
“Respondents also indicated that reviews played an important role in spurring them to acquire an e-book, with online reviews having more of an impact than print reviews…
“All online vehicles were not equally effective in reaching e-book consumers, however. Respondents to the first survey fielding reported that Facebook, Twitter, and other social networking sites had little impact in prompting them to purchase e-books… such responses were even more prevalent in the third fielding.
“The minor impact of social networking sites on e-book acquisitions seems to have a clear cause: for the most part, e-book consumers are not using social networking sites.”
Wow! What does everyone think about those findings?