After six blog tours of my own, there are a few things I have learned. This is a continuation from Setting up a Blog Tour.
Dates are set, you have your topics.
What happens leading up to, during, and after your tour?
List your upcoming tour on your blog and website.
Make sure you know exactly what each host expects and wants.
Prepare all guest posts and complete interview questions. This should not be something you rush through - it will take time. Go over these several times, looking for errors. You don’t want mistakes or poorly written guest posts.
A week or more before your tour begins, send your hosts all information, including:
Short book blurb
Links to your site and where to purchase book
Jpg images of your book cover and a promo photo if you have one
Your book’s information - price, ISBN, genre, etc.
Html code or link to book trailer
Confirm dates, information received, and time of post with all hosts.
Post link to tour stop on your blog and all social sites. Entice your followers, readers, and fans to visit your host’s site.
Check your guest post several times a day and respond to comments. The key to a successful tour is your interaction with the host’s followers. And remember, no matter what is said, remain positive. Even if your stop that day is a review and it’s not the most flattering.
Check back on earlier stops, as some people will comment late.
Be sure you have made it easy for people to follow your blog and other sites. (Because you should gain during a tour.)
Thank each host!
For sites featuring giveaways, be sure to get winner’s contact information for sending books or passing along to your publisher.
Thank your followers and fans for keeping up with your tour.
Continue visiting your host sites. If you never visit again, you are sending the message that you were just using them.
Problems can arise at every stage of your tour, so be prepared:
Hosts that forget to post on time. (Or at all.)
Hosts that are indifferent or don’t interact with those who comment.
Incomplete posts or links that don’t work.
Hosts that continue to make demands or complain even after your guest spot.
(Sometimes things happen. All you can do is learn from the experience and avoid problematic hosts in the future.)
Your tour is successful if any one or more the following happens:
Your book sales increase during or after a tour.
You are exposed to a lot of potential readers.
Your own sites gain followers. (Hits are good, visits are better, followers best.)
Remember to visit Setting up a Blog Tour if you missed the first part of this series.
Now who is ready for a virtual tour?