Tuesday, April 16, 2013

A to Z Challenge - Newsletters

For the A to Z Challenge, I’m posting promo and other tips for writers, along with a daily photo. (All photos taken by me.)

Newsletters are a great way to keep your fans/customers up to date on new information.

However, the purpose of a newsletter is not just to promote - it is to provide valuable information. If all you do is talk about yourself or your books/products, people will unsubscribe - or worse yet, report you as spam!

What items would be good for a newsletter?

Articles that solve problems or inform
News flashes on growing trends
Links to other news items or articles
Highlight on a guest (author, company, product, etc.)
And finally, any new news about you, including new dates, products, books, etc.

Do you have a newsletter?

Visit other participants in the A to Z Challenge HERE

And your daily photo - "Newspaper Bandit Rides Again"

$14.95 Trade paperback ISBN 978-0-9827139-5-2
$4.99 Ebook ISBN 978-0-9827139-9-0

Purchase at Barnes & Noble, Amazon, Amazon Kindle, Amazon Kindle UK, and Powell’s.


  1. Love the kitty pic. Good tip.

    Hugs and chocolate,

  2. Great Kitty photo, good tips about newsletters.


  3. I know a few writers with newsletters. It's a nice way to get the word out about the book and the writer.

  4. I've never really thought of newsletters before- good tip.

  5. I don't believe I am ready for a newsletter yet.

  6. Something else I wouldn't think of as a marketing tool.

    Great tips and I'm learning a ton over here...thanks! :)

  7. I like newsletters, but there are so many of them these days you really have to sort carefully or be diluged.

    As to the cat . . . I think I'll get rid of my paper shredder and hire this feline!

  8. I have thought about doing a newsletter, but... I just haven't figured out one that wouldn't annoy people.

  9. I've no idea how to start one, but I've had requests for one. Sigh.

  10. Clarissa, I had one when my YA series was coming out and it was a lot of fun.

    Lee, I used to be signed up for so many - it was overload.

    Misha, don't want to annoy!

  11. Cute cat pic. I hate cats, so it's REALLY cute ;-)
    Good tip, which I shall use should I ever get to that point with my writing...

    Nice that google recognized something you're obviously proud of!
    Tina @ Life is Good
    Co-host, April 2013 A-Z Challenge Blog
    @TinaLifeisGood, #atozchallenge

  12. YOUR adorable feline would of been a big help for me today~ So cute :D

    Cool idea I have considered doing a Zine...

  13. I'm thinking about a newsletter but I'm not sure I want to commit the time to do it right.

  14. Oh this is great, Diane! Angela Brown and I set up an account for a newsletter for our Partners in ParanormYA blog but haven't issued the first one yet - this will help. Thanks!

  15. I'm a long way from that but I think it would be good to have an original angle that would keep people reading.

  16. I just started a newsletter and only sent twice. It goes out once a quarter, but I confess it is news about Ciara Knight books, promotions, prizes and such. I'll have to think about changing that. I've only had one person unsubscribe so far.

  17. I considered setting up a newsletter (again, for my other site the Eagle Directory) but decided I wouldn't have a big enough audience. Also, I was uncomfortable with the fact you have to include your physical address in all email newsletters sent out.

  18. Great idea! But that would require I me to be tech savvy, which I am definitely NOT!

  19. A newsletter is a great idea. I'm going to run this one by Penny the Jack Russell dog and modest internet superstar! She's always looking for new angles.

    Thank you for this.


  20. I'm just not cool enough to have a newsletter. :)

    I LOVE that cat photo!


  21. Oh wow--a newsletter's a great idea! Never thought of that.