After making a big splash last fall, sales for Amazon’s Kindle Fire have dropped - drastically. According to Tech Fortune, “Kindle Fire shipments falling from 4.8 million in the Christmas quarter to less than 750,000 units last quarter.”
"To put it short," wrote Paulo Santos Thursday in Seeking Alpha, "the Kindle eReader has dropped out of bed. It has fallen beyond the wildest dreams of Amazon.com's management."
"This is simply not a positive development," Santos concludes. "This is another development confirming the migration of e-reading from Amazon.com's controlled environment, to a larger set of devices.”
"(This) means that Amazon.com's attempt to mitigate Apple and Google's dominance has already failed."
Amazon is very secretive when it comes to sales figures. While their actual sales numbers aren’t known, these facts are known:
The IDC revealed that the Kindle Fire's share of the tablet market fell from 17% in Q4 2011, to just 4% in Q1 2012.
That’s a big drop! Even accounting for the drop after Christmas, because all tablets dropped then,
Amazon wants to dominate, but 4% is a far cry from dominating. (And Apple still holds over 70% of the tablet market.) Think Amazon has finally met a mountain peak it can’t occupy? Think consumers now want more sophisticated tablets?