For the A to Z Challenge, I’m posting promo and other tips for writers. Today it’s keywords.
Search engines look for keywords and description when adding pages to their search engines. Keywords are found within site names, the web copy, and the metadata.
While the over-use of keywords can have the opposite effect (the site is removed from the search engines’ lists) we need to ensure that we are using the proper keywords.
Remember the Long Tail Theory - narrowly targeted products and services. These are found by using multi-word searches. (Not just ‘writing’ but ‘writing historical fiction.’) Many people will find your site from these multi-word searches.
Now, is there enough on your website and/or blog to convict you of being the author or writer of ____? When people do a search, will they find YOU?
Think about it!