In addition to using a paid service, don't forget to use the free ones!
http://www.24-7pressrelease.com/
http://www.arrivenet.com/
http://www.bookcatcher.com/
http://www.free-press-release.com/
http://i-newswire.com/pr5759.html
http://www.PressMethod.com/
http://www.prleap.com/
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