Some thoughts from "The Writing Phase" portion of my publishing & promoting seminars:
Research today’s book market – the current trends, other publishers & books already on the shelves. Determine your editorial niche and the competition. Consider the marketability of your work – are there many other books like it in the stores already? Is your niche too small or is the genre too big? Do you have the expertise? Does the subject matter interest others & can your reach them? (Understand that most purchases are determined by subject matter or the author's reputation.)
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