Monday, September 14, 2015
Beware the Blog Leeches, Barnes & Noble Issues, and Japanese Book Chain Defies Amazon
After blogging for 10 & 1/2 years, I’ve seen my share of trolls, flaming, and bloggers behaving badly. I’ve also witnessed leeches - people who attach themselves to you for selfish reasons. They can even come off a super nice, but they’re still out to get something for themselves.
Who are these leeches?
Those who follow just to get you to follow back. They follow just to build up their own following, not necessarily because they want to interact with you. Sometimes they will unfollow you not long afterwards. (Just like on Twitter.)
Those who comment just to get you to visit them. Those people are usually all about the hits. Sometimes it’s just to get more comments, but usually they just want that hit counter to go higher. (So if you see a hit counter near the top, you know that’s what they are most proud of.) Blogging is all about being social though. It’s about interacting. And hits don’t add up to interacting.
Those who comment enough to get listed in your sidebar. They will visit for a while. Most of us have a blog roll in our sidebar where will list regulars. At some point, these people no longer become regular. They might stop by once a month, but that’s it. They’ve achieved their goal already - listed in your sidebar, you’ve added to the search engine fodder for their site and given them free advertising. (Which is why it’s a good idea to go through your blog roll and see who really is visiting you on a regular basis.)
Those who comment or follow just to get you to feature them. Again, blogging is social media. You need a relationship with a blogger before you can ask for a feature. Even with book bloggers, you should be following the site and commenting sometimes before asking for a review or feature. Someone who follows and then immediately asks for a feature isn’t interested in a relationship. They just want a quick and easy way to hock themselves and their stuff.
Those who comment just to get a rise out of you. These people leech the joy out of blogging. They feed on negative energy and get a kick out of starting something bad. Those are the people we just need to ignore.
Been visited by any of these leeches lately? Ever guilty of being a leech?
The Digital Reader - B&N Says it is (Still) “Considering” Smaller Stores, But is Actually Closing Stores
"In the past 17 months B&N had announced the opening of a single store, and closed at least a dozen.
B&N said they are considering smaller stores, but what they're actually doing is shuttering stores right and left. And that is the real story here, not that a "book retailer considers new store prototype".
Actions speak louder than words, which is why you should look at what someone is doing rather than what they are saying.
Never mind what B&N says in interviews; their real plan is to cut unprofitable stores. They accidentally revealed that plan in January 2013, and have been implementing it ever since."
And on the heels of that news - The Digital Reader reports that B&N revenues are down in the last quarter, even as losses shrink. Not good!
From Publishing Perspective - To Defy Amazon, Kinokuniya Corners the Market on New Murakami
"Kinokuniya, the largest bookstore chain in Japan, has announced that it will snap up 90% of initial print run of Haruki Murakami’s latest title to sell at brick-and-mortar stores and make sure that customers who want to purchase the book will have to go to an actual physical bookstore. It is a move largely seen as a way to stall purchases through Amazon."
Thank you to everyone who commented on my post at The Insecure Writer’s Support Group last week, EPub Formatting and Beyond.
Does that news about B&N surprise you? What do you think of Kinokuniya's attempt?