Monday, January 07, 2013

Some Book Figures and Assistance Needed With Announcement

Some interesting figures from Publishers Weekly, which included the unit sale of print books. The decline of print books slowed last year, although it still dropped 9.3% overall. Mass markets took the biggest hit, dropping over 20%.

What I thought was interesting was how the sales spread over the three main formats:

Mass market paperbacks - 66,403,000 units
Hardcover - 157,228,000
Trade paperback - 325,789,000

That averages out to approximate three out of every five books sold was a 6x9 trade paperback. For authors and publishers still producing print books, that seems like the smart size to pick right now.

Several people asked how they can help with my upcoming book release. My tour dates are set, but I could certainly use help with announcements. So I’ve decided to make a contest out of it!

Sign up below to announce my book’s release any time between February 5th and 8th and three people will win an e-book copy. I will send out the information, links, and image the week prior.

How To Publish and Promote Your Book Now!
Available February 5, 2012
$14.95 Trade paperback ISBN 978-0-9827139-5-2
$4.95 Ebook ISBN 978-0-9827139-9-0

Publishing and promoting made simple!
Have you always dreamed of publishing a book but didn’t know where to begin? This book walks you through the steps of identifying markets, budgeting, building an online presence, and generating publicity. Get the whole story on:
• Traditional publishing
• Self-publishing
• Print and e-book setup, formatting, and distribution
• Finding your target audience
• Generating reviews and media interest
• Networking and developing an online presence
• Promotional materials and appearances
Uncover your ideal publishing path and numerous marketing options before you begin. Writing is your dream. Give it the best chance for success!

Thank you!


  1. Those are really interesting numbers! I rarely buy hardcovers - in fact I mostly buy ebooks these days.

    Looking forward to your tour!

  2. Huh, those are interesting numbers. Not what I would have expected from print.

  3. Hey Diane, am I signed up to help with anything at all? If not, please let me know what I can do besides announce it.

  4. I'll be happy to help promote your book. I'm good for Thursday Feb. 7.

  5. I know I'm not contributing to those print numbers.
    And all set to host you on your tour.

  6. Hi Diane .. sounds like a great idea - and I'm sure you'll have lots of takers. I definitely look forward to reading and using your book ...

    Cheers Hilary

  7. Interesting stats. I'll post about your book on Feb. 7 if that's okay with you.

  8. I just signed up!

    Once I release my third book the trilogy will be complete and I will begin selling 6 X 9 trade paperbacks again. They do surprisingly well at the beach and at boardwalks.

  9. I'm happy to announce your book and help however, Diane. I'll do so on the 6th.

  10. I'm so glad I saw your post. I've been trying to decide between the 51/2 and the 6X9 Trade Paperback size. I guess I have my answer. :)

  11. Thanks to those who are hosting and helping with the announcement.

    Ciara, go with the 6x9.

  12. Your book sounds like it has a lot of great information. Happy for the chance to help promote it. :)

  13. I think I'll need this book in my life. Happy to help promote it!

  14. Interesting numbers. I think that readers are choosing between books that they are sure that they want to keep (trade paperback or hardback) and books that they know they want to read at least once (mass market or ebook) and ebooks are changing the mass market sales. I could be wrong, but that's just one thought.
    I signed up to help out!

  15. Tamara and Nick, thank you.

    Tyrean, that is exactly what is happening. People are buying the ebook instead of the mass market size, which is often the same price if not more.

  16. All signed up. Good luck with your book!

  17. Sounds like a good deal. I'm going to announce your book on Feb. 8th.

  18. Interesting. I've always chosen to print on 6x9 because it's cheaper for me - less pages. :)

  19. Congratulations on your forthcoming book. I need to read it. I signed up to annnounce your tour. Sounds great.

  20. Thank you everyone who has volunteered to help. It's been 3 years since my last launch - I need the help!

  21. trade paperback?! hunh!

    this book is valuable!! cant wait to read it!

  22. I'd love to help, Diane. Just review the submission guidelines on my review blog at They are in the left column. Be sure to tell me the date you'd like me to reserve when you send the review and/or synopsis.


    Carolyn Howard-Johnson
    Excited about how much the new edition of the Frugal Book Promoter (expanded! updated!) can help writers with the tried and true and the new media, too. Now a USA Book News award-winner in its own right ( it the original edition was also a Reader Views winner and an Irwin Award winner.

  23. i am totally signed up and can't wait!!! exciting times, girl!

  24. Interesting stats. Thanks for sharing. :-)

  25. Most useful information here, L. Something to consider if self pub becomes a reality for me this year. Thanks! :)

  26. Thanks for the stats. And I've signed up.

  27. Nice to know those stats. As for me, I'm all kindle now. Totally hooked.
    And nice to meet you! Since it's not been officially announced what team...I'll just shut up now.
    Tina @ Life is Good

  28. I still have the book cover and link to your blog in my blog sidebar. I also just signed up to help announce it one of the dates listed in February.

  29. Carolyn, I will.

    Hi Tina!

    Thanks everyone.

  30. Indeed, very enlightening stats. Although, I'm not into such things and my writing is just therapy.

    I'm happy to announce your book release via my little known and not really worth reading blog. Every little bit helps :)

  31. Interesting numbers. Thanks for the information.

    Congratulations on your release!

  32. All signed up! Congrats on the new release, it is a very timely and important subject.

  33. Congrats on the new release! I'm signed up and looking forward to participating. And the book will definitely be on my TBR list. :)

  34. I still prefer the hardbacks though these days I can't afford the new ones at list prices, but I've been finding some pretty good ones a Dollar Tree.

    I've added my blog to your list. I'm always up for lending my blog to support others.

    Tossing It Out

  35. How exciting, I'll announce your book release, Diane! Wishing you all the best of luck with it but you don't need luck, you're an old hand at this. I love to learn from you!


  36. Thank you everyone who has signed up to help me!