Monday, June 11, 2012
My Spin on Book Spin by C. Hope Clark
MY SPIN ON BOOK SPIN
By C. Hope Clark
I was asked recently what I do to sell books. What don't I do is more like it. My recent release, Lowcountry Bribe: A Carolina Slade Mystery, is traditionally published via Bell Bridge Books, but I also self-published a book, The Shy Writer, several years ago that's still selling.
What I do to sell books is no different for one book over the other. The only difference is getting the book in the readers' hands. No bookstores were involved in The Shy Writer - just the publisher Booklocker and Amazon. I sold the books from my website. Lowcountry Bribe, however, has the force of a publisher behind it, and I'm finding it a little easier with that distribution advantage involved.
Regardless, the burden is on you to make sales happen. In essence, the tricks that worked for me are the following:
1. Post a regular presence online. I started as editor for FundsforWriters newsletter 14 years ago; however, today I include my fiction product in the weekly deliveries. No, you don't have a big newsletter, but you can. Or you can do something different. What's important is to have a consistent, steady presence where people expect you. It could be a blog post 1-5 days per week or a newsletter like mine. It could be a podcast once every couple of weeks. However it's done, keep just putting yourself out there. Advertise it in your email signature and everywhere you appear online, on your cards, on postcards, everywhere. It's called establishing a home base, and people go there to find you.
2. Appear where people want you. I've had a horrendous time with small book stores. Some are not nice while others are so sweet you want to put in your pocket and take them home. Deal with those with a positive attitude only. It's hard enough out here promoting without that negative energy. Don't feel you've failed if your local store declines your offer. Move on.
4. Answer every single email about your book within 24 hours. Seriously, this makes a difference. Personalize it and let them know you care about them as readers. Use their names. Thank them.
5. Write articles. Include your book in the bio of every article or blog post you publish. If you can cover a topic related to your book, do so, but even if the topic is about something unrelated, include the book in the bio. You reach many more people in one issue of a magazine than you do in an entire year on the road with book promotion out of the trunk of your car. Keep putting articles out there. Over and over. Then list them on your blog/website. Mention them on Twitter and Facebook. I try to post a guest blog somewhere at least twice a week.
C. Hope Clark is author of Lowcountry Bribe, a Carolina Slade Mystery, located in rural South Carolina. She calls the authorities to report a bribe offer, and suddenly she's the target of the law, her boss, and the original culprit who offered the bribe. The twists and turns of this debut mystery have amassed a hundred reviews on Amazon since its February release. Hope is also editor of Funds For Writers, chosen by Writer's Digest for its 101 Best Websites for Writers for the past twelve years.