This was in the news yesterday at Paid Content:
“New data from Pricewaterhouse Coopers’ Global Entertainment and Media Outlook projects that e-books will make up 50 percent of the U.S. trade book market by 2016.”
That is less than four years away! Book sales in general will remain steady though:
“…thinks that while total spending on print trade books will decline, the e-book market will be growing fast enough by 2013 to offset those declines.”
How many people are now reading e-books?
“…estimates that ‘around 30 percent of adults had at least one portable reading device [an e-reader or tablet] in the first quarter of 2012.’”
Do you see that happening in just four years? How many of you own an e-reading device now?