Today I welcome Stephen Tremp to share some promotional tips while I appear on his blog, Breakthrough Blogs, with marketing tips of my own.
But things are different now. They’re gone and now Barnes and Noble (who I also had an account with) now refuses to carry my books or allow me book signings. So I had to take stock and look for other ways to promote OPENING other than virtual marketing through my Blog and other social media venues. And what I found, to my surprise, was a resurgence in sales of BREAKTHROUGH. Now that I’m with CreateSpace (I left iUniverse), I can buy breakthrough for under $6.00 a copy and sell them for a larger profit.
Foot Work: I’m also doing some old-fashioned advertising. I’m printing flyers and my kids and I place them on people’s windshields. At first, I was hesitant to do this. But I can print of two color flyers per page at a cost of $0.015 per flyer. I cut the pages in half at Kinkos Copiers. And it only takes a few minutes to hit a hundred cars when we go to the mall, grocery store, or wherever. Tip: When printing flyers, use a lot of secondary colors. You’ll get more copies per cartridge rather than burning through one primary color and wasting the rest of your ink cartridge.
Hotels: I also found many of the hundreds of hotels of hotels will carry my books on consignment. I may make a buck or two off each copy sold, but they add up over time. Guests see them displayed on the lobby and are happy to buy a book with a local theme.
Question: What are some of the creative promotions you use or have you seen that work?
Breakthrough Blogs. His books can be purchased or downloaded at Amazon and Smashwords.
Smashwords for $1.99
Thanks, Stephen. Be sure to visit Breakthrough Blogs for my suggestions on promoting in the real world.