From his book, "How To Start & Run a Small Book Publishing Company", author Peter I. Hupalo offers this advice:
"... overprinting a first book, rather than looking at the first press run as a test, is a common mistake made by new publishers ..."
"Free publicity is always more effective than paid advertising."
"Another excellent source of publicity is public speaking."
"Many successful publishers make it a point to do at least three things every day to market their books."
"View each of your titles as an investment for the future."
The owner of HCM Publishing, Peter's book also contains many book and website resources. A must for anyone serious about starting a publishing company!!!
Purchase book at Amazon here: