What does Publisher Rocket do?
From their website:
Find Keywords that Readers Actually Type Into Amazon
Discover Bestselling Book Categories in Seconds
Learn About Other Authors & Their Sales
Find Profitable AMS Keywords Fast
I’m going to focus on the keywords as that’s the part I’ve used the most.
Keywords are so important – they are how people find your book when doing a search. So, being able to narrow it down to the BEST keywords people are using NOW that will gain your book the most traffic is priceless. It is based on Amazon algorithms and is constantly updating, so the information is fresh.
Here’s the best way I’ve found to use the keywords feature:
- First, write down all the keywords you are currently using (or will use) for your book. Include both single words and phrases. Phrases work best, but when trying to find the best ones, entering a single word also pulls up a large variety of phrases in Publisher Rocket.
- Second, go to your book’s page on Amazon and copy the categories your book is ranked in.
- Third, click on those rankings and check out the categories of other similar books and write those down.
- Finally, brainstorm any other words or phrases that might apply to your book.
Once you have a list of 15-20 words/phrases, open Publisher Rocket and start entering them. You’ll get a list like this:
Now, click on Analyze for phrases that fit your book. It will show you how many books have that tag, how much they collectively make a month, how many Google searches a month, how many Amazon searches a month, and the competition ratio.
What is really key are the last two numbers. You want as many Amazon searches as possible coupled with a competitive score that is low – the farther away from 100, the better. Here are some phrases that rank pretty well:
The secret is to comb the list of phrases that pops up with each search and analyze all that apply – then from that point, start brainstorming other phrases. Sometimes it’s a simple adjustment that makes the difference – self-help to self help – and changing up some of the words in the phrases.
Once you have a list with at least 7 really good phrases, go into your distributor’s site and add those key phrases. (Also pick a #8 & #9 phrase, as some distributors allow more than 7.)
What’s eye-opening is how far off some keywords really are! The words/phrases you are using now might not show up in but 100 searches a month - or the competition is so stiff, no one will ever find your book!
There is a 30-day money-back guarantee. At the moment, it’s a one-time fee for the complete program and all upgrades. However, they state it will be going to a monthly subscription in the future.
Do I recommend it? You bet I do! Thank you, Elizabeth.
What do you use to come up with keywords/phrases? Would you consider using Publisher Rocket?
(Not to be confused with this Rocket, who really doesn’t help with the publishing!)
And hope you are following Dancing Lemur Press, L.L.C. on Facebook as we are posting videos of the authors reading their books all month long.