The media has changed and expanded to fit our evolving world. News and information travel much faster now. A story can go from local to worldwide within minutes. Thanks to the Internet, news is exposed to a far wider audience than ever before.
Consider all the possibilities for author interviews or program discussions:
• Online versions of all of the above
Consider which of these options places you in front of your target audience. Those will garner you the greatest benefit.
Before we go any further, you need to understand media pitches. What is the media seeking? Let’s begin with what the media does not seek:
“I’m an author and this is my latest book.”
Here’s a tip: The media doesn’t care. You are just one of thousands of authors who have released a book today—big deal! Even if the program focuses on authors, or it’s your local newspaper or TV broadcast, you’ve got to come up with a more compelling reason for them to interview you.
Here’s what the media is looking for: experts. They want expert advice and information for their audience. Remember, you researched and wrote a book. You are an expert in one or more areas. The media wants to talk to you about those subjects—not about your book.
So how do you pitch yourself to the media? What’s your approach? Here are some suggested angles:
• Educate the audience on a hot topic
• Expose vital new information
• Provide expert advice by tying in with a current event
• Show people how to solve their problems
• Show people how to be healthier, younger, or sexier
• Show people how to make or save money
• Tie in with political or charitable organizations
• If applicable, provide any of the above with a dose of entertainment
The media is looking for ways to educate their audience. You give them what they want, focus on the topic, and you will be rewarded with an opportunity to mention your book. If it’s obvious promoting your book is your only agenda, the media will look elsewhere.
What’s your pitch to the media?
The drawing for my play cards was last week - congratulations to Alex Cavanaugh for being the lucky winner.