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New Republic’s article, Barnes & Noble’s new strategy: Get people drunk, really caught my attention!
Apparently Barnes & Noble is experimenting with bringing beer and wine into certain stores. Now, this is nothing new. There are independent stores that serve alcohol all the time and many who serve it during special events.
Whether it will work for Barnes & Noble remains to be seen, but they are willing to try. Some fear it might alienate families and change the dynamics of the store, although the company insists they aren’t turning stores into bars. At the rate the stores are losing money, they need to try something.
I’ve done book signings at coffee shops on wine tasting night and they were successful. My theory is that drunk people will buy anything!
What do you think about Barnes & Noble serving alcohol?
Stay Classy Publishing, it will feature stories about turning points and those things in life that motivate us to change. It will be released in paperback and e-book mid 2016.
Here’s the trailer: