Brian Jud had an interesting article this week - Keep Prices High and Sell More Books (Profitably) - at Book Business Magazine
He said instead of lowering prices, re-position your books - basically, find a new market. He gave an example of what Hyundai did a few years ago by offering a guarantee with their cars - you lose your job within the first year of purchase and you can return it with no ding to your credit record. While car sales fell 37% overall, Hyundai’s sales doubled during that time. It’s food for thought - instead of slashing your book’s price hoping to move more, find new readers.
And now I will return to the Friday Funnies, starting with my own dorky cat!