Here I want to talk about finding quality blogs for your blog tour. There are a lot of factors, such as genre and where will you reach your audience, but today I’ll focus on how to identify a popular blog:
“Alexa is the leading provider of free, global web metrics. Search Alexa to discover the most successful sites on the web by keyword, category, or country. Use our analytics for competitive analysis, benchmarking, market research, or business development.”
Another site that lists blog stats.
While this might give some indication, hit counters are usually inaccurate. A hit or a visit could be a five second event and not someone who stayed around. Sometimes hits will show up from a Google search. And whenever a counter is created, it can be set at a higher number.
Blogs with 500 or more are good places to start. You won’t be able to tell how many are following via email and other means, but notice the totals of Google Friends Connect, Networked Blogs, and Linky Followers. (Google+ followers may or may not have much impact.)
A large number of comments indicates not only are people reading, they are interacting. Be sure to pull up the actual comment thread though. Some people reply to each comment, thus doubling the comment count. Unique comments, the original comments from a visitor, are what matter. (As examples, last year I found a blog with over 200 comments per post, but the owner was responding to each comment individually, so the number of unique comments was 100+ - which of course, is still impressive. This week I found a blog with over 120 comments on a post, but there were many replies and less than 40 unique comments.)
All of the above will give you a good idea of the true popularity of a blog.
Jo, Tara Tyler, and Melanie Schulz all gave me the Sisterhood of the World Blogger Award. Thank you so very much. Jo gave it to me a while ago, and I’ve seen so many receive it, I’m not sure I could find someone who doesn’t have it. If you are an awesome woman of Blogdom and you’ve not received this one, consider yourself awarded.
And your inspirational Friday photo:
Reflection of an Alien Insect!