Many have noted a dip in book sales over the past month. Before you start to panic and wonder what you are doing wrong, I can explain the dip in one word - Christmas.
Okay, might take a few more words than that. But here’s why Christmas is causing book sales to drop:
People like to give physical presents. It’s really difficult to wrap an ebook, so many are purchasing print books instead. And unfortunately, with print book sales continuing to decline, this increase is barely noticeable. People are also buying ereaders and tablets as gifts.
Ebook sales continue to explode and people are giving those as gifts - but in the form of gift cards from Amazon, iTunes, or Barnes and Noble. So ebook sales from those gifts won’t occur until after Christmas when everyone goes bonkers with their gift cards. (BTW - never try to access iTunes on Christmas day.)
People tend to stop buying things for themselves in the month or two leading up to Christmas. They’re either hoping they will get those items for Christmas or they’ve been ordered by family members not to buy anything else. (Yes, that does become an ultimatum in our house.)
So if your sales are sagging a little, relax. Come Christmas morning, things should perk up again.
And your Friday inspirational photos…
It was our seventh year to see Trans Siberian Orchestra in concert and we had middle floor, second row. I still haven’t gone through all of the photos (I’ve been formatting books all week) but my husband put together a DVD already of the video he took with his iPhone. Hopefully I’ll get to the photos soon!