What is the media seeking? Let's begin with what the media doesn't seek:
“I'm an author and this is my new book.”
Here's a tip – the media doesn't care. You are just one of thousands of authors who have released a book today. Big deal! Even if the program focuses on authors or it’s your local newspaper or TV broadcast, you've got to come up with a more compelling reason for them to interview you.
Here's what the media is looking for – experts. They want expert advice and information for their audience. Remember, you researched and wrote a book. You are an expert in one or more areas. The media wants to talk to you about those subjects, not about your book.
So how do you pitch yourself to the media? What's your approach? Here are some suggested angles:
Educate the audience on a hot topic.
Expose vital new information.
Provide expert advice by tying in with a current event.
Show people how to solve their problems.
Show people how to be healthier, younger, or sexier.
Show people how to make or save money.
Tie in with political or charitable organizations.
If applicable, provide any of the above with a dose of entertainment.
The media is looking for ways to educate their audience. You give them what they want, focus on the topic, and you will be rewarded with an opportunity to mention your book. If it's obvious promoting your book is your only agenda, the media will look elsewhere.
Spunky the cat is not impressed with your media pitch...