Upon hearing the words “book signing,” most people think of a bookstore. And in the past, bookstores were great places for authors to meet readers and fans.
The decline of the bookstore and the emergence of e-books has changed that aspect. Fewer stores mean fewer opportunities for signings. Many people have converted to e-books, and while there are ways to autograph e-books, they're difficult to sell in the store. (Although it's not impossible, as signings at a Barnes and Noble can involve Nook sales.) The ease of self-publishing means there are more authors, too. Meeting a real live author in person just isn't a novelty anymore.
However, there are those who still treasure an autographed book. And since fostering relationships is important, personal appearances can still spur sales.
With bookstores on the decline, where else can you do a signing? The possibilities are endless! Depending on the subject matter of your book, consider these venues:
· Gift stores
· Specialty stores
· Coffee shops
· Arts and crafts fairs
· Farmers markets
· Political conventions
· Trade shows
· School and college events
· Cruise ships
Can you use your creativity to think of other opportunities?
And my apologies to Kyra Lennon for the late posting of her upcoming book, If I Let You Go, a NA Romance coming out October 22, 2012: