For authors and businesses with websites, the key is to get visitors involved. People visit a site for content and information first - to purchase something is fourth. A site must gain the visitor’s trust first. It must demonstrate its knowledge and expertise. And it must get the visitor involved in the site.
Blogs have one major advantage over websites when it comes to getting visitors involved - the comment section. That doesn’t mean there aren’t things to you can add to your website to get visitors involved though.
Some ideas for interactive content:
- a guest book
- RSS Feed
- free materials
- referral request
- online chat
- newsletter signup
- request for further information or quote
- comment box
And of course, many of those things can be added to a blog, too.
Do you have interactive content on your website or blog?
And I have most of posts scheduled for the A to Z Challenge - boo-yah!