For the A to Z Challenge, I’m posting promo and other tips for writers. Today it’s newsletters.
Do you have a newsletter?
Newsletters are a great way to keep your fans/customers up to date on new information.
However, the purpose of a newsletter is not just to promote - it is to provide valuable information. If all you do is talk about yourself or your books/products, people will unsubscribe - or worse yet, report you as spam! (And not the Monty Python type.) It can only go out to those who’ve subscribed to receive it, too.
What items would be good for a newsletter?
Articles that solve problems or inform
News flashes on growing trends
Links to other news items or articles
Highlight on a guest (author, company, product, etc.)
And finally, any new news about you, including new dates, products, books, etc.
Can you do that? Do you already put out a newsletter?
And because it's time for the Weekend Sillies:
see more Lolcats and funny pictures, and check out our Socially Awkward Penguin lolz!