A New Twist on Book Promotion

Today I welcome author Jamieson Wolf! Jamieson and I ‘met’ online several years ago and I’ve always admired his honesty, determination, and creativity - not to mention the fact the man writes like a maniac! I swear he gets an extra ten hours a day that passes by the rest of us.

I asked Jamieson to elaborate on some of this online promoting success and a new twist that just might spur your imagination...

The Scent of Success

Jamieson Wolf

I’ve had a lot of readers ask me why I decided to design my own cologne. They seem confused by it. But to me, it seems like a natural extension of my words. But I’m getting ahead of myself, let me explain.

I have been a writer for many years and have done everything and then some to promote my work. I’ve done chats and interviews, blogging, web sites and mini-sites. I’ve done book trailers, soundtracks, character Tweets, Facebook fan pages, contests and give aways and free ebooks.

I’ve done blog tours, physical tours, speaking engagements, had my work published in magazines and anthologies. I did guest posts, podcasts, press releases. And all for nought. Well, that’s not true. The promotion did help. But after a while, I began to wonder if there was anything else I could do to promote my work having already done everything I could think of.

I have always loved cologne. Growing up, my mother always told me that a boy has two things they must always do: ensure they obey hygiene and ensure they smell good. Thankfully the second piece of advice has given me a love of scent.

Cologne is used for more than making us smell good. It expresses how we are feeling, enraptures a romantic love interest, makes people turn and pay attention (hopefully because the cologne smells good rather than like a dead skunk). And the same can be applied to books.

When the first novel in my Hard Series (aptly titled HARD) became a Number One Best Seller (I just love telling people that), I knew I had to do something different to mark this occasion. So I decided on making my own cologne for men that would help to promote my work at the same time.

Working with the designer, I was able to create a scent that had hints of lavender, coffee and amber. The result is a scent that is alluring, engaging, light and spicy. And the response has been incredible.

I’ve gone through two shipments already and have been shipping out more. At first, I was baffled by the cologne’s success but then one reader summed it up perfectly for me: It’s like you’ve captured the scent of romance from The Hard Series and put it in a bottle.” She said. “And what brings a book to life more than a scent that exists outside of our imagination?”

I couldn’t put it better myself.

I’ll always be looking for new ways to promote (QR Codes being a recent fascination) but thus far, my Hard Cologne is by far the most successful. I’ll always be looking for new ways to promote.

But thankfully I’ll smell good while promoting!

Jamieson Wolf

Words that satisfy every need…