Today’s outstanding marketing tip comes from Stephen Tremp Breakthrough Blogs
There’s a new movement starting where bloggers are helping bloggers promote their books through public libraries. This is what you can do to help, and benefit from, in just 5 – 10 minutes a week. Look up two libraries in major cities on the Internet and email them requesting to carry five books.
Here’s the deal:
* 50 weeks a year
* 50 states
* 1 state per week
* 2 libraries per week
This is so easy. Example: go to Google, type in Los Angeles libraries, then selected the first link LOS ANGELES PUBLIC LIBRARY. Bring up the page and look at the side links to request books. Look for the link that makes sense as every site will be different. For this site select ASK A LIBRARIAN then scroll down and selected SUGGEST A PURCHASE. Then copy and paste the pertinent information (see below). In and out in less than three minutes.
Try the same for San Diego. Total time: just over five minutes. Done! Repeat process next week, maybe mix it up a bit and try different blogging buddy authors. Try Florida next. Miami and Orlando. What’s really cool is many metropolitan areas have a central library and this usually pops up first in a search. You can input author and book information into the online request form and they will decide if any locations get a copy. Yes, this is a centralized process.
If I promote your book and others in this manner, and one third of the libraries say yes, that’s 33 copies. If 10 people do this for you (and themselves), that’s 330 copies in the public's eyes in one year. That's a lot of exposure! Of course, you can promote more than two libraries a week if you feel so inspired. I know I will.
Following is an example of how you can save author and book information to a Word.doc, then copy and paste the information to library Web sites:
Author: Alex Cavanaugh
Publisher: Dancing Lemur Press
Publish Date: October 2010
Review: “…calls to mind the youthful focus of Robert Heinlein’s early military sf, as well as the excitement of space opera epitomized by the many Star Wars novels. Fast-paced military action and a youthful protagonist make this a good choice for both young adult and adult fans of space wars.” - Library Journal
Delicious and Suspicious
Author: Elizabeth Craig Spann
Publish Date: July 6, 2010
View reviews at Amazon
Desert Hedge Murders
Author: Patricia Stoltey
ISBN: ISBN-13: 9781594147852
Publisher: Gale Group
Publish Date: September 2009
View reviews at Amazon
Beware the Devil’s Hug
Author: Marvin Wilson
Publisher: All Things That Matter Press
Publish Date: September 1, 2010
View reviews at The Old Silly Blog
Breakthrough: The Adventures of Chase Manhattan
Author: Stephen Tremp
Publish Date: December 31, 2008
View reviews at Breakthrough Blogs
Many library sites will have a box asking for reviews for each book, so you might want to take a few moments to go to an author’s Web site and copy a review or a link to Amazon reviews. Feel free to copy and use this info. Again, you can use other author info from week to week.
Finally, feel free to copy and paste everything and post on your blog for others to read and help spread the good word. Remember, it’s not important who sings the song, as long as the song gets sung.
Thank you, Stephen!
Just a quick add - you may discover some of these libraries require your library card number. Which means you can’t request a book if you don’t have a card.
However, you CAN still do something! Request the book at YOUR local library. (You do have a card, don’t you?) If it’s a book you’ve enjoyed or an author you like, get a family member or friend to request it in HIS or HER local library, too. All of this can be done online or you can make a phone call - your choice!
And here’s why publishers and authors LOVE IT when libraries order books - they aren’t returned!! One out of three books ordered by a bookstore is returned. But if a library orders a book, it’s not coming back!
So select a book from the list above or choose another - but contact YOUR local library today!