I was one of the presenters for The Muse Online Writers Conference, which included a week-long forum workshop, Developing Contacts to Promote Your Book. Each day had a specific topic and the participants really got into building their contact lists. Today I’m sharing Day II with you.
The whole point of these exercises is to get your brain working. You want to develop these lists while you are writing if at all possible! And as participants in the forum discovered, I’m a stickler for specifics. Generic answers (like ‘everyone’) don’t fly with me! If you are to effectively promote your book, you need specifics and details!
You can share some of your ideas below or copy & paste and work on your lists on your own time. But sharing a few ideas is fun, because it might help out someone else!
Establishing Online Contacts
Refer back to your target audience and your own involvement. Remember to consider your audience’s interests first and think outside the confines of just book-related sites. (Think beyond Amazon and Goodreads!!!)
What websites and blogs attract your audience?
What community sites attract your audience?
In what forums, list-servs, and Yahoo Groups do they participate?
What book-related sites feature your genre? What non-book-related sites?
What sites focus on your book’s subject matter?
When first establishing these contacts, you aren’t there to promote your book, just to network. Offer advice or suggestions, but don’t shove your book down their throat.
Look for sites that will: exchange a link with yours; feature you and your book; or offer a free download.
Don’t forget to explore author sites, either.
Bottom line - where can you place your book and subject matter where it will reach the most potential target readers?