Last week I was one of the presenters for The Muse Online Writers Conference, which included a week-long forum workshop, Developing Contacts to Promote Your Book. Each day had a specific topic and the participants really got into building their contact lists. Over the next few weeks, I’ll share the daily topics with you as well!
The whole point of these exercises is to get your brain working. You want to develop these lists while you are writing if at all possible! And as participants in the forum discovered, I’m a stickler for specifics. Generic answers (like ‘everyone’) don’t fly with me! If you are to effectively promote your book, you need specifics and details!
You can share some of your ideas below or copy & paste and work on your lists on your own time. But sharing a few ideas is fun, because it might help out someone else!
Your Target Audience and Online Presence
Start creating a target audience profile:
Who is your target audience?
What age and gender?
Location and income bracket?
What are their interests and hobbies?
If applicable, consider your audience’s parents and create a profile on them as well.
Consider your target audience in depth:
Where does your target audience frequent-
Where do they go online? Blogs & websites?
Where do they go in the real world?
What magazines or news do they read?
What ‘s your involvement online and in your community?
Do you have a website or blog?
Are you involved in online community sites?
Are you involved in clubs or organizations? Online and offline.
What are your current 'activities' online and offline?
Remember - specifics!!