Bookmarks are designed to hold your place in a book.
But, are you using it to its fullest potential as a marketing tool?
From the obvious to the creative-
Hand them out at signings.
Send one to all fans and friends.
Send one in every letter!
Leave one signed for your waitress or waiter.
Leave a stack at the library.
Send stacks to school libraries.
Save postage-paid return envelopes and include one with a short note - "Thanks, but I'm not interested in ___, but perhaps you'd like to read my book?"
Leave them in doctor and dentist's offices.
Send stacks to bookstores.
Carry them everywhere and hand to those you tell about your books.
Leave one at every business you visit.
Include extra bookmarks with any book you sell or give away.
Include one with gifts.
And the totally unethical - stash one in your competition's book at the bookstore. (Yes, I confess, I've done this!)
What are some other creative ways you can use a bookmark to market your book?