* Weekend Box Office *
The box office numbers are out and it was a record weekend.
Despite dropping 70%, New Moon grossed $42 million this weekend for a total of $230 million so far.
However, The Blind Side rose 18% for $40 million for a total of $100 million.
Mind-boggling is the fact that 2012 has now grossed $590 million world-wide!
Only four movies have crossed the $1 billion mark - can you name them???
* Marketing Tip *
Marketing is the ability to effectively reach out to consumers and offer your product or service
Find a market & need first – then fill it. Find what people want and offer it – target a market eager to buy.
Know everything about your target audience – who is your book geared towards and who will purchase it? What age & gender? What income bracket or location? Where do they shop, where do they frequent, what are their interests, etc.? How will you reach this audience? Target & know where your customers go online.
Create a profile on several of your target groups. (Often there's more than one target audience.) Discover what words will rock them, what images, to what specifically they will respond. You'll need to keep this in mind both while writing the book and preparing to market it.
Always keep in mind - will your book make them healthier, wealthier, sexier, or save them time? Think beyond the obvious with these four items, too. A book can make people wealthier by expanding their mind or sexier just by being hip enough to read it.
People purchase things because of the results & what it can do for them. They buy answers and things they desire. Tap into your prospects deepest desires.
- Adapted from my seminar "Promoting in a Virtual World!"
* I will also be a guest today on Robin Falls Kids Holiday's Author Reading at 4:15pm EST - Blog Talk Radio - reading a new excerpt from Book V!