Life does not owe us anything. We are not above all others; one of the privileged few who deserves special treatment & consideration. We are no better than any other human being, regardless of status in life.
And as such, we need to show a little appreciation!!!
The author who arrives at a signing with an air of importance is not going to endear himself to the staff – or even his fans. When we make appearances, be it signings, speaking engagements or interviews, when need to show gratitude for the opportunity. After all, we are not there due solely to our own power! It took fans buying our books and someone agreeing to our presence. We need to maintain a thankful spirit.
That attitude needs to carry over after our appearance as well. We should always send a thank-you note to the store staff or those responsible for our media interview. A thank you goes a long way, and it’s surprising how many authors fail to complete this simple task. It may mean the difference between another invitation and the removal of our name from that person’s list!
A few more tips on showing appreciation:
Bring a small gift for the host – it will blow his or her mind!
Always send a physical thank you card – it shows genuine effort was taken.
Include photos of the staff and/or event in the thank you card.
Thank fans for their support, either through one’s website, newsletter or blog.
If cost-effective, offer a free book giveaway at the event.
The possibilities are endless – as are the rewards! So, show a little appreciation.