You have a book on golf and you get into an elevator with Tiger Woods. What's your 30-second pitch? Do you have it down pat?
Every author needs a pitch, a description of his book and/or himself, and he must be able to deliver it with passion! If someone asks, he must be able to confidently tell them what it's all about. No one will buy a book from the author who stumbles his way through the description. He must believe in his work with all his heart!
Practice your pitch, in front of the mirror if you have to, until you have it down pat! It will make all the difference in the world next time someone asks, "What your book about?"