There's many great books out there on how to market and promote a book.
But in branching out beyond book promotion, I stumbled upon another great book - "Success Secrets of the Online Marketing Superstars" by Mitch Meyerson.
It's designed to fit any product or service, but there's a lot of information that ties in well with a book, physical or E-book. It covers a wide range of ideas, from blogs to affiliates to email list building. At times it appears almost overwhelming, as no one could do every single thing in this book to the extent the various authors have suggested. But like John Kremer's "1001 Ways to Market Your Book", you'll come away with some great ideas!
From Kaplan Publishing, $22.95