Friday, February 15, 2008

You Must Have A Display!

The worst thing an author can do at a book signing (besides sit there like a bump on a log) is not to have a display!

You need to have posters displaying the cover art of your book. You should have a press book or sell sheets so people can read about the book. And you positively need bookmarks to hand to customers!

Get creative with your display. If visiting a store around a holiday, theme your display appropriately. Have a bowl of candy. Have balloons. Set up your display to attract attention!!

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