Some other interesting publishing news:
Book Business Magazine has a regular feature, Brian Jud’s Beyond the Bookstore. Last week he posted an article - How You Can Come Up With More Marketing Ideas. There were ten tips, including “Stop selling your books. Start selling the benefits that people receive from buying your books.” That one is so true! And not just for books - if you are marketing yourself to the media, you have to take the same approach.
Forbes posted some interesting stats and figures about Amazon, including the fact that 14 employees are required for every $10 million in revenue generated. (In comparison, bookstores require 47 employees.)
And thanks for the birthday wishes! I had the typical 48-year-old’s birthday:
Despicable Me Minion Cake
Homemade Despicable Me Minion Hat from Friend
Singing and Talking Olaf from Frozen from Husband
That's normal for someone my age, right?
Totally age appropriate!! Absolutely love the cake and the goodies! :)
ReplyDeleteKeeping that kid inside alive and well and happy is important! Sounds like you had a good time.
ReplyDeleteCute cake.
ReplyDeleteAnd no wonder bookstores aren't making money.
Happy Birthday to you! Love the cake, hat, and Olaf!
ReplyDeleteAnd...Amazon fascinates me. It really does. So much of its practices seem exciting and cutting edge. I can't wait to see what they'll do next.
Your birthday looks totally fun! Looks like it was a happy birthday. :) Happy Belated!
ReplyDeleteInteresting information about marketing, and Amazon/bookstores. Thanks for sharing!
~Jess
Elizabeth, some days I'm scared to see what they will do next.
ReplyDeleteThank you all for letting me know it's okay to be a kid still.
Wow. Amazon is all about speed and efficiency, isn't it? Blows away bookstores BIG TIME. That stat is startling.
ReplyDeleteI will check out Brian Jud's article for sure.
Happy Birthday!!!
Are you sure my daughter isn't your daughter? She shares all your tastes. Can't count how many times we watched Frozen.
ReplyDeletePerfectly normal. Enjoy! And thanks for the link to Book Business Magazine. On my way over now to check it out.
ReplyDeleteHappy Birthday! Looks like you had a great celebration. :)
ReplyDeleteThe Amazon stats are interesting. They have a sensational business model.
ReplyDeletePs - and happiest of birthdays!
ReplyDeleteHappy Birthday, Diane!
ReplyDeleteI love the idea of promoting benefits, not the book or individual! Thanks!
Mary Montague Sikes
Happy birthday Diane and many more to come.
ReplyDeleteYvonne,
Sounds fun!
ReplyDeleteHappy Birthday late!
Lovely presies and cake. I am envious. I'm a lot older than you ans would love such presents. Me I have to arrange my own dinner party.
ReplyDeleteLove your style!
ReplyDeleteThat hat is so cute! I hope I'm that cool at 48. And wow. You look more like you're 38 :).
ReplyDeleteAbsolutely normal. I say this with a sigh of relief, as my #48 is just a few months away. Happy 48th, Diane. It's a good number. May it be a fantastic year.
ReplyDeletexoRobyn
Perhaps bookstores should stop trying to sell books and instead sell the experience of hanging out in a bookstore, going to events there, etc. You can't hang out in Amazon or attend author events, etc. Sorry, that's my marketing mind working.
ReplyDeleteLove the cake, by the way!
Glad you had a good birthday. And thanks for the interesting marketing info and about Amazon. Amazing they can use so few employees to make so much money.
ReplyDeleteHappy Birthday! From the pictures, looks like your birthday was fun! God bless you.
ReplyDeleteOh, happy BIRTHDAY!!!! Love the cake! Totally normal. :-)
ReplyDeleteSusan, your daughter has good tastes.
ReplyDeleteMary, benefits are the best way to promote anything.
Jo, you need to tell Matt to get on that next time.
JE, thank you!
Robyn, you have nothing to fear.
Steven, that makes sense to me.
Absolutely normal and totally desirable--all gifts and definitely the cake.
ReplyDeleteLoved the marketing tip!
Clearly you are among the Young At Heart. That is a good thing:)
ReplyDeleteIt's very important to tap into that inner child... keeps frumpiness at bay... LOL (and grumpiness too...)
ReplyDeleteHappy Birthday!
Hope you had a WONDERFUL DAY!
Writer In Transit
Happy birthday! You look like you enjoyed all the minions.
ReplyDeleteHappy belated birthday. Great pics. Looks like you had fun.
ReplyDeleteHi human, Diane,
ReplyDeleteMy human is way older than you. He would of wished you a happy belated birthday. However, he's gone for a nap.
Oh, I note you are over at the "I Was Seeking Gary" site. I create realistic characters by studying other dogs' behaviours.
Pawsitive wishes,
Penny the Jack Russell dog and modest internet superstar!
I'm glad you had such a super-dooper birthday, L Diane. Love the pics.
ReplyDeleteI'm glad you had a good birthday, and no, you're never too old to be a kid and young at heart :)
ReplyDeleteLove the cake!
ReplyDeleteIt's scary to think how much Amazon's making, on the other thing, it's good for us writers too. :-)
Thanks so much, everyone.
ReplyDeleteHappy Birthday!
ReplyDeleteGreat marketing article. I'm saving that link.
Lee
Wrote By Rote
An A to Z Co-host blog
Hi Diane .. happy birthday - that sounds like a fun blogging time! Great cake - hope it tasted as good as it looks; while the minion hat is just lovely ... and the Singing and Talking Olaf from the beloved --- I guess makes sense - you look happy!
ReplyDeleteHave a great year ahead .. cheers Hilary
Happy belated birthday! Love the new hat, it looks fabulous with you amazing hair. Thanks for the marketing tips too.
ReplyDelete